Faculty | Bank Marketing School

April 26, 2025 - May 2, 2025

Emory Conference Center

Atlanta, GA

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Your instructors are experienced bank marketing practitioners, presenting up-to-date content relevant to your bank’s needs.

2025 Faculty

Amber Farley
Instructor: Brand Intelligence
EVP, Brand Development
Financial Marketing Solutions
Franklin, TN

David Femi
Instructor: Expanding Reach in Consumer Banking
Senior Vice President, Business & Professional Banking Regional Manager
M&T Bank
Bridgeport, CT

John Hanley, CFMP
Instructor: AI in Action: Using Innovation to Drive Value in Bank Marketing
EVP, Chief Experience Officer
Idaho First Bank
Overland Park, KS

Lance Kessler, CFMP
Instructor: Marketing Planning, Effective Marketing Leadership
President, Lance Kessler & Associates - Marketing Consulting and Training
Mechanicsburg, PA

Charles LeFevre, CFMP
Instructor: Compliance and Marketing, Marketing Risk Management
Principal & Founder
Stanford Hill
New Orleans, LA

Jeff Marsico
Instructor: Profitability
President, The Kafafian Group Inc.
Bethlehem, PA

Joann Marsili, CFMP
Instructor: Marketing ROI
EVP. Chief Marketing & Digital Experience Officer
Fidelity Bank
Leominster, MA

Shelley Regin, CFMP
Instructor: Sales & Marketing Alignment
Chief Marketing and Community Relations Officer
Country Bank
Ware, MA

Emily Schwartz, CFMP
Instructor: Content Marketing and Management
1st Assistant Vice President, Financial Education
MidFirst Bank
Tempe, AZ

Theresa Wendhausen, CFMP
Instructor, PR/Communications
Vice President, Branding and Communications Manager
First National Bank and Trust Company
Beloit, WI

Hunter Young
Instructor: Data & Analytics
Founder & President
HIFI Agency
Raleigh, NC

Faculty | Bank Marketing School

2025 Faculty

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