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ABA: The American Bankers Association
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Partner Network Benefits

Where bankers find their best partners.

ABA offers four membership levels: Gold, Platinum, Diamond and Premier. Each membership level is designed to deliver increasing benefits in access, brand visibility, industry resources and cost savings, tailored to the diverse needs of service providers in the banking industry.

 

Access

Enhance your market reach, industry influence and business growth. Engage directly with key decision-makers at ABA events and position your company as an industry thought leader by contributing podcasts, research papers, video insights, white papers and infographics on ABA platforms.

Benefits Diamond Partner Platinum Partner Gold Partner
Association with an elite set of solutions providers that have been designated by ABA as a leading provider
Dedicated page on aba.com’s Partner Network Directory promoting company, products and services
Ability to be found in search engine by designated tag/topic
A brief video showcasing either a company overview or a highlighted solution uploaded to your dedicated online directory page (You must make the video)
Industry Insights: Opportunity to submit thought leadership content to be posted on aba.com including podcasts, research, white papers and infographics 10 / YR 5 / YR 2 / YR
A list pull to conduct a USPS mailing thru a third-party mailhouse to a designated audience (ABA provides USPS mailing list only to third-party mailhouse. Member pays for the mailing to take place) 2 / YR 1 / YR
Complimentary registration(s) to ABA Washington Summit 3 2 1
Complimentary registration to a conference of your choice 1
Participation in Demo Days (When applicable)
Member pricing for booths/sponsorship
Usage of ABA Partner Network Collective Mark
Opportunity for company to post on social media (one-time) announcement of being a Partner Network member. (ABA to create and supply ad)
Access to Dell discounts
 

Brand Visibility

Boost your company's recognition and credibility within the banking industry. ABA ensures your solutions reach targeted, relevant audiences, enhancing awareness and fostering trust among potential bank clients. Using ABA’s channels enhances your marketing efforts, allowing you to expand your brand's reach efficiently and cost-effectively.

Benefits Diamond Partner Platinum Partner Gold Partner
Industry Insights: 5-minute podcast with an ABA expert 2 / YR 1 / YR
Education Bursts: Opportunity to submit a video (produced by you) to be posted on your dedicated page on aba.com. Educate our members and elevate your thought-leadership on the most complex issues in banking.
Industry Insights: Opportunity to submit content for consideration to host an OnDemand webinar
Opportunity to submit content for consideration to be a speaker at an ABA event
Highlighted as a featured partner on the Partner Network landing page (ABA to select run date)
Link to company profile on aba.com if exhibiting/sponsoring (Serves as a Digital Booth)
Extended company profile in directory 2 / YR 1 / YR
Featured post on ABA’s LinkedIn Group page (Static and posted by ABA)
Opportunity to post own content in ABA’s LinkedIn Group page
Recognize Member Benefit/pricing on aba.com's Member Savings webpage
Dedicated email blast to potential prospects highlighting approved content 1 / YR
Inclusion in an Online referral form (when a topic is selected, company will be included in response)
Potential invitation opportunity, as determined by the policy team, to participate in virtual bankers working group discussion
 

Industry Resources

Equip your teams with essential insights to secure business. ABA provides curated access to economic and policy analysis, news and research on the banking industry to enhance your expertise and credibility.  This empowers your company to gain the strategic edge where it matters most.

Benefits Diamond Partner Platinum Partner Gold Partner
State of the Industry Update: Complimentary webinar just for Partners from ABA’s policy experts
Receipt of the State Bankers Associations Directory
Complimentary subscription to the ABA Banking Journal and ABA Daily Newsbytes
Complimentary subscription to Industry Segmented email bulletins
Opportunity to request an ABA speaker for your event
Access to online training
Updates on industry news
 

Savings

Extend your brand, sharpen your skills and broaden your reach. As a Partner, you’ll enjoy numerous perks including exclusive discounts on exhibits, products, training, registrations and publication advertisements.

Benefits Diamond Partner Platinum Partner Gold Partner
Discounts on booths, products, training, registrations, publication advertisements
Discounts on posting jobs on BankTalentHQ
 

Pricing

  Diamond Partner Platinum Partner Gold Partner
  $10,000 $5,500 $2,995

Looking for an enhanced partnership?

Premier Partners: A new ABA designation for companies making a substantial long-term investment in the strength of the banking industry through their commitment to ABA and by offering a unique benefit to ABA members. Inquire about eligibility and requirements.

Want to know more about your partnership options?

We're here to answer any questions you may have about signing up.