Risk and Compliance Magazine Reader Profile

All 7,300+ subscriptions are 100% paid—there are no free for controlled copies mailed. Most readers pay up to $450/year to receive the magazine and newsletter, while others readers receive it with their annual dues for the Certified Regulatory Compliance Manager program through ABA Professional Certifications.

The typical reader is the senior compliance officer representing financial institutions of all asset sizes. More than half the subscribers have 15 or more years of direct experience in regulatory compliance, and seven in ten offer more than 10 years experience.

Reader Demographics

From the current Reader Survey

Gender	% Respondents
Female	68%
Male	32%

Age	% Respondents
Under 25	0%
25-34	9%
35-44	15%
45-54	33%
55-64	38%
65 or older	5%

Institution Asset Size	% Respondents
Less than $100 million	4%
$100 to 499 million	24%
$500 to 999 million	18%
$1 to 14.9 billion	33%
$15 billion or more	24%

Years Experience in Bank Compliance	% Respondents
Less than 1 year	0%
1 to 4 years	3%
5 to 9 years	23%
10 to 14 years	19%
15 years or more	55%

Direct Involvement in the Purchase of:	% Respondents
Anti-money laundering monitoring products / services	52%
Complaint management software	65%
Consulting services	57%
Disaster recovery services	28%
Document storage / management / shredding	28%
E-mail/Social archiving and management	28%
Environmental risk	26%
Fraud detection solutions	41%
Identity authentication products / services	39%
Legal services	29%
Mortgage compliance services	53%
OFAC monitoring services / software	50%
Reference manuals / software	64%
Regulatory reporting products / software	69%
Risk analysis software	47%
Training services / materials	71%
USA Patriot Act compliance products	49%
Vendor/3rd Party risk management software	41%

What Readers Do with Their Copies of ABA Risk and Compliance Magazine	% Respondents
Save for reference	83%
Route them	24%
Give/loan to someone else	27%
Clip/copy articles of interest	27%

Actions Taken as Result of Seeing an Ad in ABA Risk and Compliance Magazine	% Respondents
Visited an advertiser's website	56%
Discussed ad with co-workers	55%
Saved an ad for future reference	48%
Visited an exhibit at a conference	47%
Met with salesperson or phoned company directly	16%
Recommended/Made purchase	28%

96% responded that it is somewhat or highly significant that ABA Risk and Compliance Magazine is a product of the American Bankers Association.

Your prospects are reading ABA Risk and Compliance Magazine. They have the ability to purchase. They care about your product. They take immediate action after seeing an advertisement. Are you placing your message where they will find it?

For advertising information, please download our media guide or contact Kira Krewson at (770) 810-6982 or kkrewson@naylor.com.

ABA Risk and Compliance Magazine Reader Profile

Reader Demographics

96% responded that it is somewhat or highly significant that ABA Risk and Compliance Magazine is a product of the American Bankers Association.