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Justification Kit | Bank Marketing School

  • April 26, 2025 - May 2, 2025
  • Emory Conference Center
  • Atlanta, GA
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Make the Case 

Use the sample attendance request below to present a quick and clear business case to your supervisor.

Sample Attendance Request

Attending the ABA Bank Marketing School will help me develop marketing strategies that align with our bank’s business goals. This program helps professionals understand marketing‘s role within the bank’s structure, develop strategies to target specific markets and audience segments we want to reach, and implement the appropriate channels to improve profitability and ROI.

The curriculum is carefully tailored to financial institutions and features courses taught by practitioners who are experts in their fields. The experience includes practical learning exercises — for example, attendees take on the role of chief marketing officer to address critical business challenges and build a marketing strategy that delivers results. 

After completing the program, I will receive an ABA Certificate in Bank Marketing — my first step toward becoming a Certified Financial Marketing Professional (CFMP), which will help demonstrate strong credibility with key stakeholders like regulators and even customers. 

We can also save over $500 when we bundle ABA Bank Marketing School with the CFMP exam prep course and CFMP exam fee: 

CFMP Exam Prep – An interactive, user-friendly online course that prepares students for the CFMP exam at their own pace.

CFMP Exam – The CFMP is the only industry-recognized certification for bank marketers and demonstrates mastery of critical skills. 

  • School Only: $3,295 (member), $4,295 (nonmember)
  • School + Exam + CFMP Prep Course: $4,145 (member), $5,145 (nonmember)

What I’m Most Looking Forward To

“The Sales & Marketing Alignment course. I would love to be able to bring the sales team new refreshing ideas to collaborate on.“

Ashley Falkenstein
Marketing Communications Specialist
Fidelity Bank/NOLA Lending Group

“I hope to learn how to better utilize marketing data and analytics to help lead my team to be more strategic and successful as our bank undergoes the biggest marketing transformation in its history.”

Tiffany Watkins
VP, ACC Director Credit Card Adoption & Digital Engagement
Arvest Bank 

“Tips on navigating a compliance team that is extremely risk averse, and proven examples of what campaigns, offers and/or products can move people to open an account.”

Gloria Benfari
Vice President & Marketing Director
Maspeth Federal Savings

“After attending bank marketing school and learning from these skilled professionals, I am hoping I can take the topics discussed and knowledge gained from this school to become more confident and effective marketing professional in the workplace.”

Emily Collins
Marketing Project Coordinator
Renasant Bank

Keep Me Informed

Get updates on the next session of the Bank Marketing School. Contact Lauren Schlenker if you have any questions.

Sign Up for UpdatesContact Lauren