Jump to Content
close
close
ABA: The American Bankers Association

Beyond the Teller Window: Breaking Banking Myths

This social media tip page will help bankers challenge outdated perceptions of banking careers. Through engaging social media content like short Instagram reels and videos, banks can highlight real employee stories, showcase diverse talent, and reveal the diverse, rewarding careers that banking offers. Help dispel myths and inspire the next generation of banking professionals.

How to Participate

Create and post your reels/videos inspired by trends you find on social media. Need help learning how to create an Instagram reel? Watch this tutorial.

Not sure what kind of video to make? Check out these example reels created by the ABA team that utilizes various trends:

Not sure which banking myths to break? Here are some ideas:

Showcase employees that do other jobs at the bank like marketing or HR.
Showcase fun in your branch like holiday decor or team activities.
Highlight your bank’s flexible dress code.
Feature employees that have other degrees.
Highlight use of new technology like AI.
Feature female employees in positions VP and higher.
Showcase employees that work outside your branches.

Use #BreakingBankingMyths when you post so that we can find your content and share it on ABA channels.
A Rewarding Industry

America's Banks

See and share stories about how banks—and bankers—are helping their customers and communities thrive.

State Economic Impact Map

See the median compensation for bank employees in your state.