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ABA: The American Bankers Association

Beyond the Teller Window: Breaking Banking Myths

Highlight the human side of banking through engaging reels, videos, and real voices.

This social media tip page will help bankers challenge outdated perceptions of banking careers. Through engaging social media content like short Instagram reels and videos, banks can highlight real employee stories, showcase diverse talent, and reveal the diverse, rewarding careers that banking offers. Help dispel myths and inspire the next generation of banking professionals.

How to Participate

Create and post your reels/videos inspired by trends you find on social media. Need help learning how to create an Instagram reel? Watch this tutorial.

Not sure what kind of video to make? Check out these example reels created by the ABA team that utilize various trends:

Not sure which banking myths to break? Here are some ideas:

Tip: Showcase employees that do other jobs at the bank like marketing or HR.
Fact: Banking offers a wide range of roles — from marketing and IT to lending and compliance, plus more. Teller positions are only one entry point into a diverse and rewarding industry.
Tip: Showcase fun in your branch, like holiday decor or team activities.
Fact: Bankers help drive innovation, support local businesses, and solve complex challenges. It’s a fast-paced, purpose-driven field with real impact.
Tip: Highlight your bank’s flexible dress code.
Fact: Many banks embrace flexible dress codes and modern workplace cultures. Professionalism comes in many forms — and so does personal style.
Tip: Feature employees that have other degrees.
Fact: Banks hire talent from all educational backgrounds — communications, tech, business, and more. People skills and passion matter just as much as your major.
Tip: Highlight use of new technology like AI.
Fact: Community banks are embracing digital tools, fintech partnerships, AI and creative outreach to better serve their customers and communities.
Tip: Feature female employees in positions VP and higher.
Fact: Women are leading at every level of banking — from branch managers to CEOs. The industry is making strides in equity and representation.
Tip: Showcase employees that work outside your branches.
Fact: Banking roles vary widely — some involve travel, community engagement, or flexible schedules. It’s not just desk work; it’s dynamic work.

Use #BreakingBankingMyths when you post so that we can find your content and share it on ABA channels.
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