ABA Annual Convention 2026 — The Hub | American Bankers Association

The Hub Features | Annual Convention

October 25-27, 2026

Salt Palace Convention Center

Salt Lake City, UT

Where everything, and everyone, comes together.

The Hub is transforming into something big — an experience that breaks the mold of a traditional exhibit hall. New in 2026, The Hub will serve as a curated, interactive and intentional extension of what you’ll learn during Annual Convention’s knowledge sessions. Come with questions, challenges or ideas — and The Hub will provide you with a clear path forward.

Learn

Solutions Stage
Get clarity on today’s hot topics. Ask questions and see strategies and technology in action.

Full Details

Connect

Meet the Experts Lounge
Connect one-on-one with industry experts to get individualized advice on your bank’s most pressing issues.

How it Works

Explore

ABA Partner Network
Transform strategy and answers into action by meeting with vendors offering solutions relevant to you.

Learn More

Olympic Meet and Greet – We’re joined by four-time Olympic medalist, Jessie Diggins! Join us for a meet and greet and exclusive photo opp with the number one ranked cross-country skier in the world. This photo opp will be available during the Monday afternoon break in The Hub from 2:30–3:30 PM.

Photo Credit: @NordicFocus

Dirty soda bar – You asked, we listened. We’re bringing this Utah trend to you with our very own dirty soda bar! Choose from classic sodas of your choice, and “dirty” them up with customized combinations of flavored syrups, cream or fruit. Located in the R&T Deposit Solutions booth.

Salt tasting and takeaway –Join local SLC salt ambassador, The Salted Roots, for a tasting and salt blending experience. Take home a mini jar with your custom blend. Located in the Finastra booth.

AI Olympic photo booth – Choose your favorite Olympic winter sport and pose for the camera — you’re now part of the team!

Downhill ski simulators – Tap into your adventurous side with our ski and snowboarding simulator arcade game. Located in the Primax booth.

Headshot studio – Show off your character, charisma and charm during a quick photo shoot. Located in the AFS (Automated Financial Systems) booth.

T-shirt station – Choose a Salt Lake City-themed design. Located in the IntraFi booth.

Barista bar – Enjoy fresh espressos, cappuccinos and lattes at the Fiserv booth.

Emerging Leaders Lounge – A dedicated space in The Hub designed for Emerging Leaders to network, exchange ideas and connect with one another.

Bank U – Meet with university representatives to learn about their bank training programs, and how you can get involved.

HSA Lounge - A dedicated space for resources and support related to Health Savings Accounts.

The Hub is designed to help your bank compete.

Here’s how it works: Stop by the Solutions Stage for hot topic analyses, connect with subject matter experts and tailored insights at the Meet the Experts Lounge and then meet with ABA Partner Network companies to turn your strategies into profitable action.

Solutions Stage

Be immersed in today’s hot topics

The Solutions Stage is an interactive place to learn about the hottest topics in banking today. You won’t sit through long sales pitches. Instead, each topic analysis will simplify complex ideas to help you truly understand an issue — allowing you to ask questions and see strategies, technologies and workflows in action. Developed with the expertise of ABA subject matter experts and Partner Network perspectives, every topic will be different — and dynamic. Every time you join us, you’ll walk away with a resource, checklist or guide designed to help you build momentum and bring what you learned back to your bank.

Meet the Experts Lounge

Connect one-on-one with industry experts

The Meet the Experts Lounge is where you can speak directly with both ABA subject matter experts and Premier Partner CEOs about the topics you care about most. Think of this as executive office hours — where you can engage face-to-face with the experts with niche understandings of industry hot topics. Personalize your Annual Convention learning experience by asking your most pressing questions and leaving with clarity. Join us right inside the ABA Booth any time The Hub is open.

ABA Partner Network

Transform strategy and answers into action

After you get in-depth insights into the challenges and topics most important to your bank, take action by tapping into the ABA Partner Network. With more than 100 trusted and leading industry providers on site, you can seamlessly connect with the vendors that are best positioned to meet your bank’s needs. Bring your newfound inspiration and answers, ask even more questions and meet the ABA Partner Network to discover solutions built for banking — and tailored to you.

"The Hub at Annual Convention is the number one way we get new products and services by meeting face to face with vendors.”

– Past attendee

Less sales pitches, more solutions — all in one place.

Sponsors and Exhibitors Register Now