ABA Annual Convention 2026 — The Hub | American Bankers Association

The Hub Features | Annual Convention

October 25-27, 2026

Salt Palace Convention Center

Salt Lake City, UT

The Hub – featuring over 100 partners!

The Hub is your one-stop shop for building strategic vendor relationships, meeting with leading industry providers and having some Salt Lake City-style fun. Inspired by a session and looking to implement a new solution? The resources you’re looking for are all in The Hub.

The Hub experiences

Over 100 partners – Find new products and solutions to help you tackle your toughest challenges.

New! Meet the Experts Lounge – The Meet the Experts Lounge is where you can speak directly with both ABA subject matter experts and Premier Partner CEOs about the topics you care about most. No sales pitches, no scripts, no pressure — just practical insights and candid perspectives. This is your opportunity to engage face-to-face with the experts who know niche industry hot topics inside and out. Join us right inside the ABA Booth any time The Hub is open. Come with questions and you’ll leave with clarity.

New! AI Lab – Get hands-on with the latest AI tools that can make your programs more efficient and effective.

ABA Prize Drop – Win amazing prizes and giveaways every time The Hub is open.

Olympic Meet and Greet – We’re joined by four-time Olympic medalist, Jessie Diggins! Join us for a meet and greet and exclusive photo opp with the number one ranked cross-country skier in the world. This photo opp will be available during the Monday afternoon break in The Hub from 2:30–3:30 PM.

Photo Credit: @NordicFocus

Emerging Leaders Lounge – A dedicated space in The Hub designed for Emerging Leaders to network, exchange ideas and connect with one another.

Dirty soda bar – You asked, we listened. We’re bringing this Utah trend to you with our very own dirty soda bar! Choose from classic sodas of your choice, and “dirty” them up with customized combinations of flavored syrups, cream or fruit. Located in the R&T Deposit Solutions booth.

Salt tasting and takeaway –Join local SLC salt ambassador, The Salted Roots, for a tasting and salt blending experience. Take home a mini jar with your custom blend. Located in the Finastra booth.

AI Olympic photo booth – Choose your favorite Olympic winter sport and pose for the camera — you’re now part of the team!

Downhill ski simulators – Tap into your adventurous side with our ski and snowboarding simulator arcade game. Located in the Primax booth.

Headshot studio – Show off your character, charisma and charm during a quick photo shoot. Located in the AFS (Automated Financial Systems) booth.

T-shirt station – Choose a Salt Lake City-themed design. Located in the IntraFi booth.

Barista bar – Enjoy fresh espressos, cappuccinos and lattes at the Fiserv booth.

Bank U – Meet with university representatives to learn about their bank training programs, and how you can get involved.

HSA Lounge - A dedicated space for resources and support related to Health Savings Accounts.

Solutions in The Hub

Our sponsors and exhibitors will cover solutions in the following areas:

Fighting fraud
Acquiring new customers
Securing and implementing new tech to stay competitive
Margin and funding costs
Lending
Growing core deposits
Managing interest rate risk

Get the most out of The Hub

Take a look at our sponsors and exhibitors to plan who you’d like to talk to during The Hub’s open hours. Then, make sure to use the Annual Convention app (once launched) onsite to navigate The Hub’s floor space.

Check out our sponsors REGISTER NOW

The Hub Features | Annual Convention

The Hub – featuring over 100 partners!

The Hub experiences

Solutions in The Hub

Get the most out of The Hub

Keep Me Informed