How Banks Can Win Deposits and Deepen Client Relationships: The Strategic Case for HSAs

Brought to you by DataPath, Inc.
Published July 10, 2025

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As competition for deposits intensifies, banks must look beyond traditional strategies to find new revenue streams. Health Savings Accounts (HSAs) offer a compelling solution.

HSAs have emerged as a powerful tool in employer efforts to support employee health and financial well-being. For banks, offering HSAs is a strategic opportunity to bridge commercial and consumer banking, enabling financial institutions a way to strengthen relationships with employees and employers.

Though non-bank entities currently dominate the HSA market, banks are uniquely positioned to reclaim market share. With double-digit growth in HSAs projected through 2027 and beyond, banks have an untapped opportunity to spur deposit acquisition and stronger customer relationships.

This whitepaper explores the HSA market opportunity and outlines the roadmap for banks to compete and win in the future of financial wellness.

How Banks Can Win Deposits and Deepen Client Relationships: The Strategic Case for HSAs

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