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ABA: The American Bankers Association
Industry Insight

Community Bank Campaign That Delivered 325% MROI

  • Brought to you by White Whale Solutions
  • Published February 13, 2026

In just two months, a community bank partnered with Whale to exceed a $20 million deposit goal, returning over $31 million using strategic, data informed outreach. By blending precision targeting, segmented messaging, and an omni-channel mix, they saw an early marketing ROI of 325% on a new money market campaign. Want to see how that works in real life? Dive into the strategy behind the numbers and learn how to replicate it.

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