Banks and Google's Generative AI Algorithm: Navigating the New Landscape in Digital Marketing

The integration of generative AI into Google's search algorithm marks a pivotal shift in both the way search engines of the future will work, and digital marketing. These changes will particularly impact the banking sector. This white paper explores the opportunities and consequences of these technological advancements, and offers strategic insights for banks to help them adapt and thrive in this new era of AI. The beta version of Google’s new, AI-enabled algorithm can be tested by visiting Labs.Google

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Banks and Google's Generative AI Algorithm: Navigating the New Landscape in Digital Marketing

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